Responsive Websites is considered as one of the most important tools for business promotion. It is also one of the cheaper ways of advertisement and consumer dealing. Websites are of different kinds while two main kinds are mobile version website and responsive website. Both have almost same functions and purpose but the users are different.mobile friendly websites The website that you can see on mobile is almost a copy of the main website that you can see on big screens. Now, the question arises that which one is better? To find out the answer and for crux, it is better to check their advantages.
Mobile Version Website
This kind of website is highly suitable for small businesses. A very important reason that goes in favor of such kind of websites is that now people explore websites more through their smart phones. So there is a wide need of such kind of websites. With the passage of time it seems that this ratio will increase and more people will be searching and exploring through internet.
Usability is an important component in such kind of websites. Users want quick response, nice images, fast downloading of page on their mobiles and this is only possible in such kind of websites. Here in these Mobile version websites users get the pages downloaded quickly, navigation and the contents including images, everything is designed according to mobile users. In these websites users do not need to reshape the size of the screen in fact the size comes according to their screens.
Navigation on mobile specific websites is much easier and user can easily navigate from one page to another without waiting for a long time. The main benefit of these kinds of websites is quick navigation because the things are shortened and reduced for mobile specific websites. For the pages that contain detail navigation is directed to main website but for other pages user can easily navigate on mobile version websites.
From optimization point of view search ranking of these websites stay very good. When user searches from mobile about the desired website, search engine recommends mobile-friendly websites that are having the version of mobile. In this way these websites capture top positions on search engines and hence are considered very well from marketing point of view.
When the website is mobile friendly then the bounce rate is low. This is so because mobile users do not like to wait more than 5 seconds for loading and hence they switch to other websites. This case is different in these websites because the loading time is less and users stay because they get quick navigation as well as loading. A survey shows that 74% users stay only when they get good downloading and navigation speed and this is possible only in these kinds of websites.
In mobile version websites mostly users stay and are forced to do some action that can be navigation to other informative pages or dealings or transactions like selling and purchasing or transferring. Users are observed staying more on these kinds of websites as compared to other kinds of websites.
Responsive Web Design
A responsive website design is a technique that is used to create such websites that reacts to the user’s screen size. It shares a very good experience by creating very flexible pages according to the device of the user that is accessing it. Now users access to websites through different devices such as tablets, PCs, smart phone etc. it gives the best response according to the demand of the user’s device. For this year 2013 has been called as “Responsive Design Year”. Below are some of the advantages of Responsive Web Design.
Disparity among audience:
In this Responsive Web Design the audience is of difference kinds that use different kinds of devices like tablets, I phones and smart phones etc. It is observed that the ratio of these devices’ users got increased in recent 5 years and it is expected to be increasing speedily in upcoming years, so it is not possible for website developers or companies that have websites to develop a separate website for each device so this kind of website solves such problems and offers total flexibility.
One of the main benefits of this kind of website is that user experience improved site and it is easy for the user to navigate. For improved experience user stay more and knows what is there and on what page. He quickly navigates and increased conversion ratio as well as this factor promotes sales because user stays more and checks the details of the product or services that are offered.
Because these kinds of websites are based on a single set of hypertext links, so there is no need to spend a lot of money on maintenance and on the optimization of the website. Companies have to spend a lot on SEO activities and this kind of website saves the money that can be spent on SEO activities.
It saves the times of clients because it is very easy to manage and maintain a single site. It is also very easy when we talk about its optimization. Time is considered a very important element when we talk about SEO. It has the potential to save the time that can be proved very beneficial.
To conclude, we can say that both have many benefits but Responsive Web Design is more useful as compared to mobile version website because MV website only gives the solution to mobile users while RWD gives solutions not only to mobile users but also to tablets and PC users. MV website is the short form of the main site while RWD gives the real picture of the contents. Hence, RWD addresses more audience as compared to MV website. It is more flexible and has the potential to attract mass audience. In this way business can be promoted and marketing aims can be achieved.